From this border.

I'm from this border. My family has businesses in Nuevo Laredo, and my work crosses it every day. The two Laredos move more trade than any other land crossing in the Western Hemisphere, and I've built my career on both sides of it.

I started in municipal government, as Nuevo Laredo's Secretary of Economic Development and Employment, then led its institute for competitiveness and foreign trade. A PhD at Deusto Business School and years of research at Orkestra, the Basque Institute of Competitiveness, taught me how cross-border regions work in Europe. Mexico's Secretariat of Economy brought me back as an advisor on innovation and industrial strategy. In 2016 I founded the Center for Socioeconomic and Technological Innovation in Nuevo Laredo, guiding companies from SMEs to the Fortune 500 as they built new business models.

Since 2021 I've directed the Texas Center for Border Economic and Enterprise Development at Texas A&M International University, home of the TAMIU Logistechs Living Lab, the first logistics-digitalization lab focused on cross-border flows.

Along the way I coined a term for what I kept seeing: Logistechs, the impact that exponential technologies have on logistics. The companies that survive won't be the strongest or the smartest. They'll be the ones that adapt best to change. I wrote a book about what that means for North America, and I publish the argument in progress as op-eds, research, and live data tools.